Researched Data Buyer Content

Attract | Engage | Retain

Buyer’s evaluating purchases of new B2B products or services constantly scour digital research for relevant content. This proposed purchase is influenced by peers, industry analysts, and competitive insight. The resulting LeadsBaton omnichannel lead generation strategy ensures Buyer Personas consistently receive relevant purchase information with every digital search or in-person conversation.
LeadsBaton experts execute at all sales funnel stages with always on content programs. Intelligent use of intent-based content blankets all stages of the buyer’s requirements. From a free trial offer, customer case studies to technical white papers, LeadsBaton experts build business and technically aligned content to create opportunities and close revenue.

Intent-Based Buyer Content

Data-driven insight powers your extra sales advantage

Our powerful artificial intelligence (AI) insight updates client’s content marketing programs and delivers the best possible results. AI innovation provides customers with real-time content consumption visibility across buyer personas, content usage and sales stage. When prospects engage in any aspect of buying research, LeadsBaton’s AI engine offers the industry’s best content analytics reporting. Initial buyers receive discovery-level product insight while deeper sales funnel prospects respond to hands-on solution videos or Proof of Concept offers.

Prospects showing higher buyer intent scores automatically move deeper into the sales funnel for evaluation, trials, and purchase close. Accordingly, buyers with proven budget, authority, need and timeline (BANT) obtain more hands-on product and solution-oriented content.

Perfecting Trial, Demo, Webinar And Event Engagement

Achieve dependable results with digital and in-person content coverage

LeadsBaton experts synchronize these needs with your content for B2B offers including trials, demonstrations or webinar programs.

Another content leverage point is with client regional or national sales partners often through ABM account engagement. LeadsBaton builds multi-tier selling programs including regional channel partner client events. This provides partners with critical top of the funnel prospect engagement. Vendors benefit from closed loop partner activity powered by LeadsBaton’s proprietary AI, automation, and person to person program service differentiation.

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